Atlanta, Ga May, 2010 - Moët & Chandon, the most loved champagne since 1743, announces today that they have selected Atlanta as one of the featured top-tier markets for the luxury advance screening series of one of this year's most anticipated movies- "Sex and the City 2" (Warner Brothers). The screening will be hosted by the city's fashion quartet - Suchita Vadlamani (FOX 5's Good Day Atlanta), Cynthia Bailey (International Model and new Real Housewives of Atlanta cast member), Christine White (Collective Renaissance Group), and Corinna Allen (CBS's Better Mornings Atlanta), and will also include esteemed actor Lance Gross (A Family Affair /Tyler Perry) who will serve as the city's very own "Mr. Big" bachelor host for the evening. This invitation-only, reception and red carpet affair will take place on Wednesday, May 26th in a private location with red carpet beginning at 6:30 pm.
This unique and unprecedented relationship between the film and the brand establishes a significantly expanded Impèrial presence for Moët & Chandon to a newer, young, hip, and progressive audience with the cultivation of four "Sex and the City 2" inspired champagne cocktails; The Fashionista, The Socialite, The Player and The Bombshell. Sparkling glass flutes filled to the brim with luxury champagne will be served while guests intermingle with the most influential individuals in the city, compliments of the brand. Enhancing the events splendor, top retailers will display one of a kind "Sex and The City 2" inspired pieces including a rare custom pair of Louboutins flown in specifically for one night of advance display.
The evening will infuse an atmosphere of uber- stylish select press, VIPs, celebrities and taste makers that will toast the town and indulge in camaraderie. The Moët & Chandon "Sex and the City 2" screening and reception provides an unparalleled occasion to express the refined excellence of the world's most loved champagne on Wednesday, May 26th with red carpet starting at 6:30pm and screening at 7:30pm.
You can guarantee that this event is a must as the Atlanta's best and brightest will definitely be in attendance... Can't wait!
About Moët & Chandon
Recognized for its quality and prestige, Moët & Chandon is the champagne of choice for celebration. The venerable house has captured the attention of Hollywood's brightest stars since the birth of the film industry. Generations of legendary actors, actresses, producers and directors have celebrated their achievements with Moët & Chandon at Hollywood's most significant and exclusive events. Moët & Chandon is imported, sold and marketed by Moët Hennessy USA, the world's leading wine and spirits company, a division of French luxury group LVMH. www.moet.com
About BRIGHT+COOK
With a DNA rooted in creative concepts and strategic solutions, we are an agency that brings dynamic combinations to clients. Our approach is to generate visually stimulating, tangible and sustainable experiences. From ideation to execution, the collective vision, energy and passion that we provide reflects our commitment to excellence. We deliver results that surpass expectations by offering clients new and sustainable methods for the marketplace. Our signature approach provides innovative ways of making products and brands more compelling, engaging and meaningful.
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[ THE STARS OF THE EVENING ]
Moët & Chandon have created four exclusive champagne cocktails inspired by Carrie, Samantha, Miranda and Charlotte - the four iconic characters of "Sex and The City 2" whom the country has come to know and love. The Moët & Chandon cocktails epitomize the defining personalities of the leading ladies and are titled - The Fashionista, The Socialite, The Player and The Bombshell.
The Fashionista is an alluring cocktail, a combination of punchy seduction and romanticism with a touch of pomegranate and accessorized with a rose petal.
The Socialite is a future classic, elegant and undeniably sweet with notes of elderflower and brown
sugar.
The Player is a complex combination of citrus and ginger for the impulsive but sensual.
The Bombshell with its explosive and daring character, is a bold pairing of the classic bitterness of cherry with the vibrancy and sweet flare of tangerine.
To schedule media experiences:
The Garner Circle PR
pr@thegarnercircle.com
